NewContent
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Services

We believe that branded content is a business for specialists

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about our services

Services

We believe that branded content is a business for specialists

Strategy

“People don't buy WHAT your brand does, they buy WHY your brand does it.” This quote from author Simon Sinek is our Strategy team's mantra. Our conviction is that branded content should convey a shared purpose between the brand's objective and the consumer's truth. Therefore, strategic vision, in addition to leading all the projects we create from the beginning, guides the creation, with great care in the content's identity, language, strategic alignment and performance.

Creation

We don't do ad campaigns. Our expertise is precisely in constructing timeless branded platforms, which cultivate true relationships through the most varied formats possible, from apps to magazines, from sites to posts, from short videos to documentaries, from reality shows to events. We have screenwriters, journalists, filmmakers, designers, infographics experts, illustrators, UX designers, programmers – and they all have one thing in common: they're passionate about content.

Production

We are proud to be a content factory, with an infrastructure capable of producing absolutely everything that we plan and create. At our studios, dressing rooms, video and sound editing systems, we handle every detail of our clients' videos. The digital production area, which contains a recognized and award-winning team, is equipped to develop apps, systems, web portals and sites, with a focus on mobility. And the editorial staff is responsible for the quality seen on every page of our magazine and print publications.

Management

We organize our teams into Content Hubs, which deliver three great benefits to our clients: brand identity, oversight and efficiency. We know that the marketing field is growing in complexity, challenging companies to do more and more with less and less. As such, we have a proprietary system of storage and management of content assets (texts, photos, videos and design), allowing brands to potentialize their investment, optimizing production at all touchpoints.

Distribution

Good content is what truly engages consumers. And, in order for this to happen, it needs to reach the right audience at the right time. This is why the distribution of the content assets we produce is so crucial. Whether through partnerships, encouragement, paid media or the use of the brand's own assets, the distribution strategy is key for the content's results and performance. And it allows us to verify the value and return on investment.

Relationship

Attending our clients well means completely understanding their needs, their business objectives, their brand's essence. This is why we position ourselves as a strategic specialized partner: this means that we create long-lasting and fruitful relationships with our clients. Since we don't do “one shot jobs,” the main prerogative for a good relationship between our company and brands is, deservedly, evolution: we grow and our content projects evolve together with our clients.

Vision

Since 2007, we have specialized in connecting people and brands through authentic and relevant content experiences.

We believe that content has the power to give brands a more profound dimension. A dimension that educates, entertains or inspires people, and which, in one way or another, makes a real difference in their day. Therefore, it builds long-lasting, close relationships. This is why our strategic outlook always starts from the point where the brand's essence and the cultural context intersects. In this way, we find a shared purpose, which attends the company's business objectives, while, first and foremost, placing the brand in a position of relevance in people's lives.

Our Team

Meet the people that turn ideas into reality.

Giovanni Rivetti

Partner / CEO

Roberto Feres

Partner / CCO

Edoardo Rivetti

Partner / CFO

Raphael Alcântara

Partner / COO

Luciana Forster

VP of Operations

Marc Brodhun

Business Leader

Marcela Figueiredo

Business Leader

Veridiana Pomarico

Business Leader

Eder Redder

Head of Creation

What We Do

We create the best content for your brand, in all platforms.

Content Hubs

Specialized teams that guarantee identity, quality and efficiency in the production of content.

Magazines

Customized magazines, catalogs and guides with content and design that is ideal for your brand.

Social media

We invest in content and the right public to generate interaction and brand awareness.

Audiovisual content

Videos, mini-docs, web series and TV shows that transmit our clients' objectives.

Experiences

Realtime marketing, events and specific actions that enhance brands with cultural relevance.

Digital

Applications, websites, systems and web portals that provide effective digital experiences.

Our Clients

We believe in maintaining long-lasting relationships with our clients.

Let's Work Together?

We're always looking for good people.